Speak With Courage
a start up brand
Empowering Students Against Sexual Harassment
overview
Speak with Courage is a branding project aimed at empowering college students to speak out against sexual harassment. It seeks to create an inclusive and supportive environment by providing education and encouragement on a sensitive topic. The project sets out to address the lack of approachable and comforting resources available to individuals facing sexual harassment.
challenge
The challenge for the Speak with Courage project was to develop a universal look and feel that would resonate with a wide range of people. Many existing sexual harassment organizations have intimidating and confusing websites, which can discourage individuals from seeking help or sharing their experiences. The goal was to create a brand style that would bring comfort, understanding, and inspiration to those affected by sexual harassment.
typefaces
loretta
sans source pro
hey pretty girl
art direction
Bradford Prairie
Min Choi
Sean Bacon
deliverables
custom wordmark logo, stationary, bus billboard advertisement, tote bag, wristbands, and website.
Category
branding // naming // logo design // corporate
