Loteria!

Celebrating Culture and Connections

overview

Loteria goes beyond being a simple game. It's a way to bring the Hispanic/Latino community, families, and friends together in a familiar and comfortable setting. Inspired by the joy of sharing food and playing games with loved ones, Loteria aims to create a diverse and inclusive experience that resonates with people from all backgrounds.

challenge

The challenge was to design a game that authentically represented Mexican culture and provided an accurate representation of the Loteria experience. With a lack of Mexican restaurants that truly capture the essence of the culture, Loteria aimed to fill that gap by incorporating vintage aesthetics from the original card game while infusing a modern touch to attract a wider audience.