The Crunchyroll project aimed to elevate the anime streaming service's store platform by providing users with a refined and user-friendly browsing experience for anime merchandise. As an enthusiastic anime fan and designer, my inspiration stemmed from the desire to create a seamless and enjoyable way for people to discover and purchase their favorite anime-related products on the Crunchyroll platform.
One of the main challenges was improving the current Crunchyroll Store and identifying areas where it fell short of meeting user expectations. To tackle this, a detailed analysis was conducted to gain insights into the shortcomings and find opportunities for refinement. The objective was to create a store layout that was visually appealing, intuitive, and aligned with the Crunchyroll brand, enabling users to easily navigate and explore a wide range of merchandise.
and web design
e-commerce // ux/ui // web design