Audaz Magazine is a powerful publication that brings together and celebrates the achievements of Chicana women. It serves as a platform to represent their hard work, amplify their voices, and inspire young individuals. By showcasing the accomplishments and stories of Chicana women, Audaz Magazine aims to foster pride and boldness within the community.
The lack of representation and recognition for the achievements of Chicana women posed a significant challenge. Existing magazines failed to adequately highlight the accomplishments of these remarkable individuals. To address this gap, a comparative analysis was conducted, comparing popular magazines with Latino/a publications and drawing inspiration from art magazines that celebrate Chicana culture and artistry.
mrs eaves xl serif nar ot
moodboard, logo design, packaging design, social media
packaging design // naming // visual identity